Moss King

I'm giving a lecture at Napier University tomorrow. As part of it I've been asked to design an exercise for the students. For it I'm asking them to develop a communications strategy for a new business 'The Moss King'.

It was actually an idea that was dreamed up by my line manager who recently visited Australia. Apparently sphagnum moss (or peat moss) is big out there as it holds in moisture for plants in your garden.

Anywho, this is the Moss King's logo. I surely would buy moss from him!

Enjoy!
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Moss King